For Immediate Release

Vicor Corporation Expands Sales Network in Southeastern U.S. with Baker Information and Technical Sales (BITS) Partnership

BITS to offer Vicor’s comprehensive portfolio of high density, high efficiency power components in Alabama, Georgia, Mississippi, North and South Carolina, and Tennessee


Andover, MA – November 6, 2013 – Vicor Corporation (NASDAQ: VICR) today announced a partnership with Baker Information and Technical Sales (BITS) that will expand the sales and distribution of Vicor’s high-performance power components in the Southeastern United States, spanning Alabama, Georgia, Mississippi, North and South Carolina, and Tennessee. BITS, a leading manufacturers’ representative specializing in first-line sales and support with established expertise in the power electronics domain, is now offering Vicor’s comprehensive portfolio of high density, high efficiency power components for customers focused on telecommunications, networking, computing, industrial and military applications.

Operating out of local offices in Huntsville, Atlanta, and Raleigh, BITS is distinguished for its rich technical acumen and support capabilities, which have yielded deep, sustained engagements with tier one customers throughout the region. BITS’ technical sales specialists have an average of 20 years of sales experience, ensuring that Vicor is well positioned to capitalize on high-value design-in opportunities across the Southeastern U.S. territory.

“Vicor’s continuous innovation in power management solutions is enabling customers to achieve previously unattainable power performance goals with minimal design friction, and this is opening the doors to greater Vicor sales penetration in the U.S. and beyond,” said John Sturm, Vice President of North American Sales, Vicor. “BITS’ reputation as a respected manufacturers’ representative and trusted advisor to its customers will enable Vicor to further strengthen our domestic sales network and accelerate our sales growth in this key region of the U.S.”

“Our highly accomplished sales and support team and careful attention to design trends and technology innovation give us a clear advantage when working with our valued customers,” said Steve Baker, President, BITS. “With Vicor in our solution portfolio, we’re well equipped to help our customers reach new levels of power efficiency and density with breakthrough design flexibility.”

To contact BITS, call (800) 391-0675.


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About Vicor Corporation
Headquartered in Andover, Massachusetts, Vicor Corporation designs, manufactures and markets innovative, high-performance modular power components, from bricks to semiconductor-centric solutions, to enable customers to efficiently convert and manage power from the wall plug to the point of load. Complementing an extensive portfolio of patented innovations in power conversion and power distribution with significant application development expertise, Vicor offers comprehensive product lines addressing a broad range of power conversion and management requirements across all power distribution architectures, including CPA, DPA, IBA, FPA™ and CBA. Vicor focuses on solutions for performance-critical applications in the following markets: enterprise and high performance computing, telecommunications and network infrastructure, industrial equipment and automation, vehicles and transportation and aerospace and defense electronics.


Vicor and FPA are trademarks of Vicor Corporation.

Colin Boroski
Rainier Communications
508-475-0025 x 142